The size of the global M-Health market, by the end of 2020, is projected to be anything from $30bn to $50bn. Our view is that we will hit the elbow of an exponential growth path in 2018. Between now and then we will see steady growth of CAGR ~11-25%, but adoption will remain limited and centered around a fitness based theme. We will start to see dramatic growth once solutions move beyond offering nice to have information, into the realm of becoming an essential part of delivering professional healthcare. We believe that two key innovation areas will be the catalyst for this change: A new generation of mobile medical sensors, and, A new generation of mobile health apps that drive dramatic improvements in patient compliance. The effects of broad adoption of M-Health will be: Obsolescence of Spot Health Checks (replaced by trend diagnostic informatiion), Dramatically Higher Patient Compliance to Treatment Plans, and the Clarification of the Value of Preventing Health Problems. When new medical sensors, combined with intelligent patient health analytics, completely displace the need for Physical Assessments, the disruption will be enormous and M-Health will be at the center of a new era of Digital Healthcare. The wide spread adoption of Provider Prescribed M-Health will also open up the world of Validating the Efficacy of Treatment Plans, and moreover, the creation of data rich health outcome / evidence based information tied to populations (e.g. by disease state and demographics) on a very large scale. These changes will drive the need for a New M-Health Business Model. There will be an enormous focus on Professional Services to Design, Implement and Monitor solutions. There will also be a new Big Data Analytics Market driven by an unprecedented new set of health data. In this blog we disucss a New M-Health Business Model and how innovators today can position themselves to take a dominant position.